Don't miss to register on the next Cyberwatching webinar this coming 2nd of April, entitled: "A VISUAL GUIDE TO THE EU CYBERSECURITY PROJECT LANDSCAPE".
Much effort of EU funded projects goes into developing the technological aspects of products and project outputs. However, a corresponding amount of support activity is vital to bring those outputs to market providing an organic sustainability plan and an exploitation strategy.
Within the context of sustainability and exploitation, ‘Market Readiness’ is defined as the process by which a consortium ensures that their project outputs are ready to go to the market.
Research and innovation projects are usually set up to find a solution for a need. Early-stage exploitation planning should be a vital part of a project’s activities. To identify the timing for such a decision, a market-based mechanism is relevant.
Market-based mechanisms offer advantages to other regulatory approaches providing decision-makers with a holistic view of a project’s maturity in a simple way - with a single score. It offers decision-makers a faster way to assess, measure and support technology projects.
This webinar gives key advice to improve your project market readiness by sharing tips and best practices from three H2020 projects that are an example of advanced market preparation: PROTECTIVE, GHOST and SMESEC.
The webinar is open to all active CS&P projects that want to improve their marketing capabilities.
Learn key factors for market-oriented exploitation
Find out what profiles you need in your project team
Learn the role of Intellectual Property Rights (IPR) management
Become part of our cyberwatching community.
11:00 -11:05 - "Introduction and Cyberwatching.eu MRL activities" - Marina Ramírez, AEI Ciberseguridad, Cyberwatching.eu
11:25 - 11:30 - Q&A
11:40 - 11:50 - "From R&D results to the market" - Esther Casado, Spanish NCP for the EIC Accelerator
11:50 - 11:55 - Q&A
11:55 - 12:00 - Closing Remarks
Senior Business Consultant, Degree in Economic Science with a speciality in Business Administration at Valladolid University, complemented with a Master Degree in Financial Advisory and Wealth Management at Instituto Español de Analistas Financieros (IEAF) with EFPA certification. Coming from the financial industry sector (Barclays Bank UK) started in Atos in the Financial Services of Consulting Division in 2006 focus on strategic and project management consultancy for Financial and Insurance institutions (BNP, Banco Santander, BBVA, Carrefour, MAPFRE, Ocaso). In 2017 joined the Financial Services sector of the Atos Research and Innovation unit, committed to business consultancy and exploitation management in several projects at a European level, mainly related to Cybersecurity and Identity. Now he has joined the Innovation Hub group at the same department.
Esther is currently the Spanish H2020 NCP for the EIC Accelerator. She promotes the participation of Spanish SME in the Accelerator program, previous known as SME instrument, supporting SME from the proposal step to the preparation for the interview in the step 2 of the process.
Javier holds a Degree in Telecommunication Engineering (University of Vigo) and Master of Advanced Signal Processing Applications (Universidad de Vigo) and is Project Management Professional (PMP®) certified by the PMI from 2017. Javier is working as project manager of H2020 DS-02-2016 GHOST project, focused on usable cybersecurity for smart home solutions and leading the aerospace area of Televes.
Marcin Przybyszewski (M) is Project Manager at ITTI, whose mission is to provide advice in IT and business aspects as well as carry applied research on information technology and develop software solutions. He holds a Master's degree at UTP University of Science and Technology in Bydgoszcz (Poland) and has over eleven year of experience in executing research projects. He is Innovation Manager and WP leader of Exploitation and Dissemination Work Package in the EU funded project PROTECTIVE.
Head Business and ICT Consultant and project manager. Telecommunications Engineering from the University of Malaga, with over 15 years experience in business and strategic consultancy for public administrations and SMEs. At CITIC; Marina develops strategic plans for innovation and information society, ICT and business advice to SMEs, development of commercial offers, attracting companies for participation in R + D + i projects. Reports, market research, analysis, project management.