Home » From research to market: promising outputs are not enough!

From research to market: promising outputs are not enough!

MRL Webinar
Wednesday, 11 March, 2020

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Download the presentations now! 

...and now watch the Webinar video now!

Don't miss to register on the next Cyberwatching webinar this coming 2nd of April, entitled: "A VISUAL GUIDE TO THE EU CYBERSECURITY PROJECT LANDSCAPE".

Read the  follow-up report entitled "R&I Prepartion for the Market" from the 11th Cyberwatching.eu webinar, a combined report on our assets European Project Radar and EU-wide Marketplace. This report presented some challenges and recommendations towards a secure and trusted Digital Single Market were discussed on the World Café Sessions held during the second Cyber Concertation meeting of H2020 projects from unit H1 "Cybersecurity & Privacy” last June 2019. One of the topics being discussed was “How R&I can improve the way they prepare for the market”

Purpose and Scope:

Much effort of EU funded projects goes into developing the technological aspects of products and project outputs. However, a corresponding amount of support activity is vital to bring those outputs to market providing an organic sustainability plan and an exploitation strategy.

Within the context of sustainability and exploitation, ‘Market Readiness’ is defined as the process by which a consortium ensures that their project outputs are ready to go to the market.

Research and innovation projects are usually set up to find a solution for a need. Early-stage exploitation planning should be a vital part of a project’s activities. To identify the timing for such a decision, a market-based mechanism is relevant.

Market-based mechanisms offer advantages to other regulatory approaches providing decision-makers with a holistic view of a project’s maturity in a simple way - with a single score. It offers decision-makers a faster way to assess, measure and support technology projects.

This webinar gives key advice to improve your project market readiness by sharing tips and best practices from three H2020 projects that are an example of advanced market preparation: PROTECTIVE, GHOST and SMESEC.


Who should attend:

The webinar is open to all active CS&P projects that want to improve their marketing capabilities.

Key takeaways:

  • Learn key factors for market-oriented exploitation

  • Find out what profiles you need in your project team

  • Learn the role of Intellectual Property Rights (IPR) management

  • Become part of our cyberwatching community.


11:00 -11:05 -  "Introduction and Cyberwatching.eu MRL activities" - Marina Ramírez, AEI Ciberseguridad, Cyberwatching.eu

11:05 - 11:15 - "Explosive exploitation - explained"- Marcin Przybyszewski, Exploitation/Dissemination manager, ITTI, PROTECTIVE.

11:15 - 11:25 - "GHOST - Making your smart home safer- Javier Augusto Gonzalez. Televés​, GHOST

11:25 - 11:30 - Q&A

11:30 - 11:40 – "Cybersecurity for small and medium enterprises" -  Alberto Miranda García, ATOS, SMESEC

11:40 - 11:50 - "From R&D results to the market" - Esther Casado, Spanish NCP for the EIC Accelerator

11:50 - 11:55 - Q&A 

11:55 - 12:00 - Closing Remarks


Alberto Miranda Garcia

Senior Business Consultant, Degree in Economic Science with a speciality in Business Administration at Valladolid University, complemented with a Master Degree in Financial Advisory and Wealth Management at Instituto Español de Analistas Financieros (IEAF) with EFPA certification. Coming from the financial industry sector (Barclays Bank UK) started in Atos in the Financial Services of Consulting Division in 2006 focus on strategic and project management consultancy for Financial and Insurance institutions (BNP, Banco Santander, BBVA, Carrefour, MAPFRE, Ocaso). In 2017 joined the Financial Services sector of the Atos Research and Innovation unit, committed to business consultancy and exploitation management in several projects at a European level, mainly related to Cybersecurity and Identity.  Now he has joined the Innovation Hub group at the same department.


Esther Casado

Esther is currently the Spanish H2020 NCP for the EIC Accelerator. She promotes the participation of Spanish SME in the Accelerator program, previous known as SME instrument, supporting SME from the proposal step to the preparation for the interview in the step 2 of the process.

Javier Augusto-Gonzalez

Javier holds a Degree in Telecommunication Engineering (University of Vigo) and Master of Advanced Signal Processing Applications (Universidad de Vigo) and is Project Management Professional (PMP®) certified by the PMI from 2017. Javier is working as project manager of H2020 DS-02-2016 GHOST project, focused on usable cybersecurity for smart home solutions and leading the aerospace area of Televes.


Marcin Przybyszewski

Marcin Przybyszewski (M) is Project Manager at ITTI, whose mission is to provide advice in IT and business aspects as well as carry applied research on information technology and develop software solutions. He holds a Master's degree at UTP University of Science and Technology in Bydgoszcz (Poland) and has over eleven year of experience in executing research projects. He is Innovation Manager and WP leader of Exploitation and Dissemination Work Package in the EU funded project PROTECTIVE.



Marina Ramirez

Head Business and ICT Consultant and project manager. Telecommunications Engineering from the University of Malaga, with over 15 years experience in business and strategic consultancy for public administrations and SMEs. At CITIC; Marina develops strategic plans for innovation and information society, ICT and business advice to SMEs, development of commercial offers, attracting companies for participation in R + D + i projects. Reports, market research, analysis, project management.



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