From research to market: promising outputs are not enough!

Thank you for joining!

Download the presentations now! 

• "Introduction and Cyberwatching.eu MRL activities" - Marina Ramírez, AEI Ciberseguridad, Cyberwatching.eu
• "Explosive exploitation - explained"- Marcin Przybyszewski, Exploitation/Dissemination manager, ITTI, PROTECTIVE
• "GHOST - Making your smart home safer" - Javier Augusto Gonzalez. Televés​, GHOST
• "Cybersecurity for small and medium enterprises" -  Alberto Miranda García, ATOS, SMESEC
• "From R&D results to the market" - Esther Casado, Spanish NCP for the EIC Accelerator 

...and now watch the Webinar video now!

Don't miss to register on the next Cyberwatching webinar this coming 2nd of April, entitled: "A VISUAL GUIDE TO THE EU CYBERSECURITY PROJECT LANDSCAPE".

Read the  follow-up report entitled "R&I Prepartion for the Market" from the 11th Cyberwatching.eu webinar, a combined report on our assets European Project Radar and EU-wide Marketplace. This report presented some challenges and recommendations towards a secure and trusted Digital Single Market were discussed on the World Café Sessions held during the second Cyber Concertation meeting of H2020 projects from unit H1 "Cybersecurity & Privacy” last June 2019. One of the topics being discussed was “How R&I can improve the way they prepare for the market”

Purpose and Scope:

Much effort of EU funded projects goes into developing the technological aspects of products and project outputs. However, a corresponding amount of support activity is vital to bring those outputs to market providing an organic sustainability plan and an exploitation strategy.

Within the context of sustainability and exploitation, ‘Market Readiness’ is defined as the process by which a consortium ensures that their project outputs are ready to go to the market.

Research and innovation projects are usually set up to find a solution for a need. Early-stage exploitation planning should be a vital part of a project’s activities. To identify the timing for such a decision, a market-based mechanism is relevant.

Market-based mechanisms offer advantages to other regulatory approaches providing decision-makers with a holistic view of a project’s maturity in a simple way - with a single score. It offers decision-makers a faster way to assess, measure and support technology projects.

This webinar gives key advice to improve your project market readiness by sharing tips and best practices from three H2020 projects that are an example of advanced market preparation: PROTECTIVE, GHOST and SMESEC.

Who should attend:

The webinar is open to all active CS&P projects that want to improve their marketing capabilities.

Key takeaways:

• Learn key factors for market-oriented exploitation

• Find out what profiles you need in your project team

• Learn the role of Intellectual Property Rights (IPR) management

• Become part of our cyberwatching community.

Agenda: 

11:00 -11:05 -  "Introduction and Cyberwatching.eu MRL activities" - Marina Ramírez, AEI Ciberseguridad, Cyberwatching.eu

11:05 - 11:15 - "Explosive exploitation - explained"- Marcin Przybyszewski, Exploitation/Dissemination manager, ITTI, PROTECTIVE.

11:15 - 11:25 - "GHOST - Making your smart home safer" - Javier Augusto Gonzalez. Televés​, GHOST

11:25 - 11:30 - Q&A

11:30 - 11:40 – "Cybersecurity for small and medium enterprises" -  Alberto Miranda García, ATOS, SMESEC

11:40 - 11:50 - "From R&D results to the market" - Esther Casado, Spanish NCP for the EIC Accelerator

11:50 - 11:55 - Q&A 

11:55 - 12:00 - Closing Remarks