Data Valuation Portal

The Data Valuation Portal informs users on how advertisers target users, the kinds of personal information available on the ad-market, and the financial value of it. For this purpose, the back-end crawlers collect bidding data from four major advertising platforms using a combination of targeting options provided by the platforms. Interested user can select one of the advertising platforms and choose a combination of demographic and behavioral data that describe a given online user, then the portal displays the monetary value of that profile and its evolution over time.