PATS

Privacy Awareness Through Security Branding

Valeria Andreolli

01 August 2009

31 March 2012

EC funded project

The aim of PATS is to increase privacy awareness across various sectors, from firms to government agencies focussing especially on the development and use of Closed Circuit Television (CCTV) and biometrics. On the basis of a socio-technical mapping the idea is to create security brand indicators that refer to the value of privacy. It is well known that neither laws nor other organizational practices can exclusively provide a reasonable level of protection for privacy today. There is some evidence that its protection may well be linked to higher levels of trust and that is a powerful motive for serious self-regulation. What is necessary is to build into the security agencies and actors itself a reflexive capacity that encourages more critical communication and awareness among the stakeholders.

The overall objective of PATS is to demonstrate how certain standards of privacy can become a brand label for security organisations on a voluntary but binding basis. Using more reflexive measures such as open expert interviews, dialogue work shops, expert evaluations/focus groups and two major conferences PATS seeks to initiate not only an informed but a constructive debate between stakeholders in order to enable rather proactive than reactive for future policies.

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