From research to market: promising outputs are not enough!

A great deal of EU funded projects goes into developing the technological aspects of products and project outputs. However, a corresponding amount of support activity is vital to bring those outputs to market, providing an organic sustainability plan and an exploitation strategy.

Within the context of sustainability and exploitation, ‘Market Readiness’ is defined as the process by which a consortium ensures that their project outputs are ready to go to the market.

Research and innovation projects are usually set up to find a solution for a need. Early-stage exploitation planning should be a vital part of a project’s activities. To identify the timing for such a decision, a market-based mechanism is relevant.

Market-based mechanisms offer advantages to other regulatory approaches, providing decision-makers with a holistic view of a project’s maturity in a simple way - with a single score. It offers decision-makers a faster way to assess, measure and support technology projects.

On 11th March, a free webinar is organised by Cyberwatching together with AEI en Ciberseguridad and Trust-IT Services, in collaboration with three H2020 projects, such as PROTECTIVE, GHOST and SMESEC, and Spanish NCP for the EIC Accelerator. This webinar gives key advice to improve your project’s market readiness by sharing tips and best practices from three H2020 projects that are examples of advanced market preparation.

Register now! 

Find the interesting webinar agenda here.